Russian Standard Vodka - "The Incredibel Story"

3209

Title	The Incredibel Story
Campaign	The World's most incredible vodka
Advertiser	Russian Standard
Brand	Russian Standard Vodka
Date of First Broadcast/Publication	2013 / 11
Business Sector	Spirits, Fortified Wines
Tagline	Vodka as it should be
Story	This online film is part of a global campaign for Russian Standard Vodka, the world’s number one premium Russian vodka, features the Emmy Award-nominated U.S. filmmaker, futurist and performance philosopher Jason Silva. The campaign explores the incredible convergence of science and nature, craft and technology, history and revolution that make Russian Standard so ultra pure and delicious. The content has parallels to Jason’s hugely popular Vimeo films and YouTube channel ‘Shots of Awe’, which boast millions of subscribers globally. The new campaign builds the ‘Vodka as it should be' campaign which has helped Russian Standard become the Fastest Growing Vodka Brand in the top 30 global vodkas (Drinks International 2013) and to grow at +45% in the UK .
Media Type	Web Film
Length	216 seconds
More Information	vodka.com
Production Company	Great Guns
Creative / Art Direction	Luke White
Director	Calum Macdiarmid
Director of Photography (DOP)	Jean Poisson
Director of Photography (DOP)	Ron Fricke
Post Production	Mainframe
Production Company Producer	Tim Francis