| Title | Meet the Spokespoon |
| Agency | Saatchi & Saatchi Wellness |
| Campaign | Meet the Spokespoon |
| Advertiser | Crossroads Community |
| Brand | Crossroads Community Soup Kitchen |
| Posted | March 2017 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | How to you get busy “not-a-moment-to-spare” passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a “bigger-than-life” symbol that compels people to stop and ask “can I hold that?” Meet The Spokespoon. A giant spoon that toured New York serving up compassion to help end hunger in our community. |
| Result | In a span of four months, social engagement on Facebook and Instagram rose by 127% while our following increased by 48%. Media impressions hit 7M. And by December 2016, our one oversized spoon helped raise more than $100,000 for Crossroad Community through ticket sales of the Fare Share Friday fundraising event. All in all, dishing out support from friends and followers to help end hunger in New York City. |
| Media Type | Interactive Outdoor Experience |
| Length | |
| More Information | http://www.saatchiwellness.com/ |
| Chief Creative Officer | Kathy Delaney |
| Director of Content Creation | Steve Pytko |
| Creative Director, Art | Carolyn Gargano |
| Creative Director, Writer | Scott Carlton |
| Film Editor | Dayn Williams |
| Production | Linda Ellis |
| Production Assistant | Luke Gargano |
| Film Director | David Hubatsek |
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