Stephanie Pennington
Executive Producer Color at Undefined Productions
Toronto, Canada
TitleSame Target same Distance one Arm.
Agency
Campaign The games are tough, the athletes are tougher
Advertiser Toronto 2015 Parapan Am Team
Brand Toronto 2015 Parapan Am Team
Date of First Broadcast/Publication 2015 / 7
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline The Games are Tough. The Athletes are Thougher.
Story The Canadian Paralympic Committee launches its public service announcement (PSA) campaign for the Toronto 2015 Parapan Am Team.The multiplatform campaign entitled: "The Games are Tough; the Athletes are Tougher" is produced by partner agency BBDO Toronto and showcases the excitement of Paralympic sports and the toughness of Canadian para-athletes through their unique and varied stories. 
Media Type Print
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