Intermarché - "The freshest orange juice brand"

Marcel

Marcel Paris, France

Awards

20834

Brand: Intermarché
Country: France

Advertiser: Intermarché

Title	The freshest orange juice brand
Agency	Marcel
Campaign	The freshest orange juice brand
Advertiser	Intermarché
Brand	Intermarché
Posted	December 2015
Business Sector	Fruit Juices & Drinks
Story	Brand of a general commercial French supermarkets chain, part of the large retail group 'Les Mousquetaires'
Problem	The competition around orange juice consumption is fierce and every brand is claiming its juice to be the best. But one thing is sure : no orange juice is better and healthier than the freshly squeezed one. And what could prove the freshness of an Intermarché fresh orange juice better than the exact hour and minute the juice was made ? That’s why Intermarché created the freshest fresh orange juice brand ever created. A brand whose name is in itself a proof of its freshness. The juice brand whose name is the exact minute the juice was made. In April, the campaign was implemented in Issy-les-Moulineaux (Paris) Intermarché express new store for three days long. The brand has its own aisle in the store, specific packaging on the bottles, point of sale advertising, flyers, posters, localized press and outdoor as well as digital films. All the elements of the campaign were launched at the same time.
Media Type	Television & Cinema
Advertiser's Supervisor	Sylvie Colé
Advertiser's Supervisor	Mathieu Delcourt
Advertiser's Supervisor	Marie Dos Santos
Chief Executive Officer (CEO)	Pascal Nessim
Chief Executive Officer (CEO)	Charles Georges-Picot
Worldwide Creative Director	Anne de Maupeou
Chief Creative Officer	Dimitri Guerassimov
Chief Creative Officer	Fabien Teichner
Creative Director	JULIEN BENMOUSSA
Copywriter	Damien Lebreuilly
Copywriter	Jonathan Wawer
Art Director	Ali Qamari
Art Director	Pierre Delort
Art Director	Guillaume Delattre
Business Manager	Blandine Mercier
Account Manager	Matthieu Morteau
Project Manager	Barbara Cruchet
Project Manager	Paul Marty
Project Manager	Head of Digital Design
Strategic Planner	Leoda Esteve
Production Company Producer	Patrick Andriot
Production Company Producer	Patrice Druet
Photographer	Patrice De Villiers
Retoucher	Sophie Lawes
Post Production	Marie Absolom