Rosine Malheiro
Agency Producer at AUSTRALIEGAD
Paris, France
TitleVan
Agency
Campaign May 2008. Continuity of combat - E.Leclerc
Advertiser E.Leclerc
Brand E.Leclerc
Date of First Broadcast/Publication 2008 / 5
Business Sector Corporate Communication
Tagline Combats change. The combat continues
Tagline (original language) Les combats changent. Le combat continue
Philosophy A the occasion of the 40-year anniversary of May 68, E.Leclerc launches a campaign reminding the combats it has led: culture, disposable plastic bags...
Philosophy (original language) A l’occasion des 40 ans de Mai 68, E Leclerc lance une campagne rappelant les combats menés par l’enseigne : les parapharmacies, l’essence, la culture, les sacs plastiques jetables.
Media Type Print
Market France
Account Manager
Account Manager
Account Manager
Advertising Manager
Advertising Manager
Creative Director
Creative Director
Art Director
Copywriter
Photographer
Art Buyer

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