| Title | Lifting |
| Title (original language) | Lifting |
| Agency | Publicis Etoile (now Publicis Dialog) |
| Campaign | Lifting |
| Advertiser | Jet Tours |
| Brand | Jet Tours |
| Posted | July 2003 |
| Business Sector | Hotels, Resorts |
| Tagline | Jet Tours, Expert In Successfull Holidays. |
| Tagline (original language) | Jet tours, spécialiste en vacances réussies |
| Philosophy | The campaign will put in an equation, with a tone of humour and lightness, Jet tours = successful holidays - through a communication illustrating that in life, all can be missed except one's holidays. Then some variations linked with topicality will come to enrich this central concept. |
| Philosophy (original language) | La campagne sattachera, avec un ton dhumour et de légèreté, à installer léquation Jet tours = vacances réussies au travers dune communication illustrant que dans la vie, on peut tout rater mais pas ses vacances. Puis un certain nombre de déclinaisons rebondissant sur lactualité viendront enrichir ce concept central. |
| Media Type | Outdoor/Out of Home |
| Advertiser's Supervisor | Laurence Berman?Clément |
| Advertising Manager | Philippe de Saint-Victor |
| Advertising Manager | Isabelle Cussac |
| Creative Director | Dominique Chevallier |
| Account Director | Fabrice Buisson |
| Account Supervisor | Anne Cantrel |
| Copywriter | Frédéric Gayraud |
| Art Director | François Lelong |
| Agency Producer | Anne-Marie Vallat |
More Work
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- BRAND:
- Saint-Gobain
- AGENCY:
- Publicis Conseil
And if we started to change together!
- BRAND:
- Castorama
- AGENCY:
- Publicis Conseil
Je fonce ! Il s'occupe du reste
- BRAND:
- Legrand
- AGENCY:
- Publicis Dialog
Episode 03 : #chargésàbloc
- BRAND:
- Legrand
- AGENCY:
- Publicis Dialog
Cette fois, pas question de se salir les mains
- BRAND:
- Legrand
- AGENCY:
- Publicis Dialog
Ils sont chargés à bloc
- BRAND:
- Legrand
- AGENCY:
- Publicis Dialog
Elle le controle et il aime ça
- BRAND:
- Legrand
- AGENCY:
- Publicis Dialog