Title | O2 - 1 |
Agency | VCCP |
Campaign | It only works if it all works - O2 |
Advertiser | O2 |
Brand | O2 |
Posted | August 2004 |
Business Sector | Personal Wireless Communication |
Philosophy | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
Result | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
Media Type | Television & Cinema |
Length | |
Market | United Kingdom |
Strategic Planner | Sophie Maunder |
Advertising Manager | Cath Keers |
Strategic Planner | Alex Harris |
Director | Joanna Bamford |
Partner | Louise Cook |