| Title | Tear |
| Agency | Bates Italia srl |
| Campaign | Tear |
| Advertiser | SEAT S.A. |
| Brand | SEAT |
| Posted | October 2003 |
| Product | Leon 1.9 TDi 150 HP |
| Business Sector | Cars |
| Story | A man driving a Seat Leon. The car speeds up so fast that a tear lingers from the driver's eye: motorcycle effect. |
| Media Type | Television |
| Length | |
| Creative Director | Roberto Vella |
| Copywriter | Laura Cattaneo |
| Art Director | Giorgio Cignoni |
| Production Company | The Family |
| Director | Federico Brugia |
| Production Company Producer | Stefano Quaglia |
| Agency Producer | Maurizio Menduni |
More Work
SEE ALLFor the Best Part of Your Life
- BRAND:
- Seven
- AGENCY:
- McCann Worldgroup Italy
The Kiss
- BRAND:
- Solero
- AGENCY:
- McCann Worldgroup Italy