| Title | 10th Birthday |
| Title (original language) | 10ème anniversaire |
| Agency |
Publicis Conseil
|
| Campaign |
10th Birthday - Samu Social
|
| Advertiser |
SAMU Social
|
| Brand |
SAMU Social de Bruxelles
|
| Posted | April 2010 |
| Business Sector | Disease Awareness, Support Groups & Associations
|
| Tagline | 10 years of giving warmth to those who need it the most. |
| Story | SAMU social (municipal emergency service) in Brussels celebrated its 10th anniversary in December 2009. 10 years of activities in support of the excluded of society, 10 years of helping the homeless to find shelter and food. It is a sad anniversary that were not happy to celebrate... And yet, celebrating this event allows SAMU social to exist in the governments eyes and helps mobilise public opinion. It is essential for this Public interest group to be recognised by everyone in order to raise the funds necessary for its effective operation because Exclusion is not inevitable says Dr Xavier Emmanuelli, founder of SAMU social. |
| Philosophy | OBJECTIVES: - To use this anniversary as an opportunity to educate the general public about the mission of SAMU social and to raise funds - To valorise the work of the SAMU social teams STRATEGY - the campaign aims to illustrate that, in many cases; SAMU social represents the last glimmer of hope for the homeless. - the birthday cake has been rerouted from its primary function to show that through all its activities SAMU social brings a bit of warmth to the lives of the homeless and that it is therefore important to support its operations. A 100% poster campaign on the routes of the STIB (the Brussels bus service) with a large presence in metro stations. The campaign offered by STIB is an everyday display that accompanies people throughout their day. We have given priority to locations in the metro because it is a refuge for the homeless. The metro users are therefore often brought face-to-face with extreme poverty and are already aware of the problem. MEDIA BUDGET No budget, all the advertising space has been provided free of charge by STIB TARGET AUDIENCE The general public, who regularly use public transport in Brussels: public and private sector employees, students etc. A captive target audience who take time to take in their surroundings (unlike motorists). |
| Media Type |
Outdoor/Out of Home
|
| Market | Belgium |
| Creative Director |
Olivier Altmann
|
| Art Director |
Pascale Gayraud
|
| Art Director |
Reza BEHNAM
|
| Copywriter |
Fabrice Dubois
|
| Account Manager |
Jean-Patrick Chiquiar
|
| Account Manager |
Emmanuel Henry
|
| Account Manager |
Debora Guarachi
|
| Retoucher |
Adrien Blanchat
|
| Photographer |
Renan Merot
|
| Art Buyer |
Jean‐Luc Chirio
|
| Print Producer |
Jean‐Luc Chirio
|
| Art Buyer |
Marie-France Capri
|
| Print Producer |
Marie-France Capri
|
| Production Company |
Elysian Fields
|
