Title | Soccer |
Agency | Wieden + Kennedy |
Campaign | Nike Pro Cold - Dick's |
Advertiser | DICK's Sporting Goods |
Brand | Dick's |
Posted | November 2007 |
Product | Nike Pro Cold |
Business Sector | Outdoor Sports & Athletics |
Tagline | The Athletes Secret Weapon |
Story | Pro athletes wearing Nike Pro Cold Weather apparel beat their non-Nike wearing competitors. When you play cold you are distracted. Athletes stay focused and warm in Nike Pro Cold apparel. |
Problem | Communicate two things to HS athletes: 1. Nike Pro Cold Weather apparel is the best advanced first layer garment in the industry. 2. Establish Dicks Sporting Goods as the destination for Nike Pro cold Weather apparel. |
Media Type | Television |
Length | |
Production Company | Furlined |
Post Production | Methodstudios |
Creative Director | Tyler Whisnand |
Creative Director | Mike McCommon |
Copywriter | Craig Baldo |
Copywriter | Nathan Goldberg |
Associate Creative Director | Shannon McGlothin |
Art Director | Jay Kamath |
Account Director | Dianne Villarreal |
Agency Producer | Jennifer Fiske |
Executive Agency Producer | Ben Grylewicz |
Director | Perlorian Brothers |
Audio Post Production | Lime Studios |