| Title | Lucky |
| Agency | AMV BBDO |
| Campaign | Lucky |
| Advertiser | Department for Transport |
| Brand | DfT |
| Date of First Broadcast/Publication | 2005 / 1 |
| Product | Road Safety |
| Business Sector | Road Safety |
| Story | A powerful road safety message given through the words of a young girl. If we hit her at 40mph there is an 80% chance se will die, but if we are driving at 30mph and run into her there is an 80% chance she will live. |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Creative Director | Nigel Roberts |
| Creative Director | Paul Belford |
| Copywriter | Mary Wear |
| Art Director | Andy McKay |
| Agency Producer | Trish Russell |
| Production Company | Academy Films |
| Director | Walter Stern |
| Producer | Laura Kaufman |
| Music | Mark Revell |
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