Title | Grip |
Agency | BBH |
Campaign | Quattro Hands - Audi |
Advertiser | Audi |
Brand | Audi |
Date of First Broadcast/Publication | 2008 / 9 |
Product | Quattro |
Business Sector | Cars |
Tagline | Independent grip. Intelligently applied |
Story | The television film features a beautifully-shot series of hands gripping different items, highlighting the independent knowledge that hands need to maintain control. The simple imagery and a voice-over perfectly communicate the benefits of quattro. |
Philosophy | It uses the strapline Independent grip, Intelligently applied and cleverly equates quattro's reactive road-handling ability with the human hand. |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | Outsider |
Post Production | Framestore |
Editing Company | Final Cut |
Advertising Manager | Chris Hawken |
Creative Director | Kevin Stark |
Creative Director | Nick Kidney |
Creative Team | Paul Yull |
Creative Team | Adi Birkinshaw |
Account Planner | Rachel Hatton |
Account Manager | Simon Coles |
Agency Producer | Jane Bessey |
Producer | John Madson |
Director | Dom & Nic |
Editor | Struan Clay |
Music | Dom & Nic |