| Title | Clean the ocean |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | Clean The Ocean |
| Advertiser | T.D.G Vertriebs |
| Brand | The Deli Garage / L'Eaundry |
| Date of First Broadcast/Publication | 2015 |
| Story | T.D.G is a German company that produces and distributes innovative products and packaging. Among their products are highly awarded items as THE DELI GARAGE and L'EAUNDRY. Develop a concept for a biodegradable cleaner that stands outfrom the market and includes a sustainable packaging concept. The packaging concept is based on the insight that "second use" is better than throwing away stuff – even if it is biodegradable. Thus we didn't think about environment-friendly synthetic material but about material that lasts and pushes the idea of "second use". |
| Philosophy | With CLEAN THE OCEANS people can not only contribute to that but also reward themselves and display their sustainable thinking to their social peer group: the cleanser bottle turned into a beautiful and unusual vase is a sure to be topic in every conversation. |
| Problem | Today, 4.8 million tons of plastic waste is swimming in the world's oceans. While more and more people are using biodegradable cleaning products, most of these are sold in plastic bottles. Each plastic bottle less sold means less plasticwaste in the oceans. |
| Result | The bottles are replicas of plastic bottles in colours that reflect the marine ecosystem: coral, blue, seaweed and turquoise. Fine porcelain, clean lines and modern design mean the empty bottles don't end up as waste in the sea, but as vases on your table. |
| Media Type | Packaging, Branding & Design |
| Chief Creative Officer | Stefan Kolle |
| Executive Creative Director | Sascha Hanke |
| Creative Director | Christian Doering |
| Associate Creative Director | Lorenz Ritter |
| Copywriter | Lorenz Ritter |
| Project Manager | Jana Behrens |
| Photographer | Katharina Ullrich |
| Final Artwork | Sebastian Arends |
More Work
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Clock
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- AGENCY:
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- AGENCY:
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- AGENCY:
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