Craig Allen
Chief Creative Officer at Epoch Films
San Francisco, United States
TitleQuestions
Agency
Campaign Smell Like A Man
Advertiser Procter & Gamble
Brand Old Spice
PostedJuly 2010
Business Sector Bath, Shower Gels
Tagline Smell Like A Man, Man.
Story Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash.
Media Type Television
Length
Market United States
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