Snickers - "Marilyn"

BBDO New York

BBDO New York New York, United States

Awards

28281

Brand: Snickers
Country: United States

Advertiser: Mars, Inc.

Title	Marilyn
Agency	BBDO New York
Campaign	You're Not You When You're Hungry
Advertiser	Mars, Inc.
Brand	Snickers
Date of First Broadcast/Publication	2016 / 2
Business Sector	Candy Bars
Story	The white dress looks familiar – but who do those gnarled legs belong to? Rugged actor Willem Dafoe, who appears to be starring in Marilyn Monroe’s famous scene from The Seven Year Itch. And he’s not happy about it. “Who’s the genius who puts a girl in heels on a subway grate?” he bellows. Enter a stage hand who offers “Miss Monroe” a Snickers because “you get a little cranky when you’re hungry”. One bite, and a cheerful Marilyn appears. Below her, the guy with the fan is surprisingly miserable. “This scene will never make the cut,” he grumbles. “Morons.”
Media Type	Television
Length	30 seconds
Production Company	O Positive
Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Peter Kain
Executive Creative Director	Gianfranco Arena
Creative Director	Scott Mahoney
Creative Director	Dan Oliva
Copywriter	Scott Mahoney
Art Director	Dan Oliva
Production Manager	David Rolfe
Executive Producer	Amy Wertheimer
Executive Producer	Alex Gianni
Music Producer	Melissa Chester
Account Supervisor	Kirsten Flanik
Account Supervisor	Susannah Keller
Account Supervisor	Joshua Steinman
Account Supervisor	Tani Corbacho
Account Executive	Jocelyn Choi
Planning Team	Annemarie Norris
Planning Team	Alaina Crystal
Planning Team	Sean Stogner
Executive Producer	Ralph Laucella
Executive Producer	Marc Grill
Director	Jim Jenkins