| Title | Ballerina |
| Title (original language) | Ballerina |
| Agency | McCann-Erickson Frankfurt |
| Campaign | Object of Desire-Campaign - AIDSHILFEFrankfurtE.V |
| Advertiser | Aidshilfe Frankfurt e.V. |
| Brand | Aidshilfe Frankfurt e.V. |
| Posted | May 2005 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | every sex is fun. safer sex makes sense. |
| Story | Creating awareness of sexually transmitted diseases without showing an anti-sex attitude -on the contrary! |
| Philosophy | 4 images showing all variants of sexual intercourse, while at the same time being publishable, in order to inform people about its risks. Executed as print campaign and as annual calendar. |
| Problem | Creating awareness of sexually transmitted diseases without showing an anti-sex attitude -on the contrary! |
| Result | High public resonance and strong PR attention. |
| Media Type | |
| Market | Germany |
| Creative Director | Thomas Auerswald |
| Account Executive | Michael Beckmann |
| Other | Sabine Boecher |
| Executive Creative Director | Rainer Bollmann |
| Photographer | Markus Hintzen |
| Photographer | Miriam Lindthaler |
| Photographer | Sascha Nowotka |
| Art Director | Sonja Scheffczyk |
| Copywriter | Eva Schrempf |
| Other | Swantje Wigger-Schultes |
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