Rainer Bollmann
Post Production at McCann Kuala Lumpur
Kuala Lumpur, Malaysia
TitleShit Happens
Agency
Campaign Shit Happens
Advertiser CyPress Verlags GmbH
Brand Sony PlayStation
PostedJuly 2000
Product OPM (Offizielles PlayStation Magazin)
Business Sector Newspapers, Magazines, Books
Tagline Indispensable. Each and every page. The Official PlayStation Magazine.
Tagline (original language) Unverzichtbar. Seite für Seite. Das Offizielle PlayStation Magazin.
Story A typical gamer is reading the OPM on the toilet. The toilet paper is empty and he is desperately searching for a useful alternative. The only thing left is the magazine on his knees. He skims through the whole magazine and does not find a page he could do without. Finally, help is approaching - the house cat. He lures her towards him insidiously. With a long, very upset "meyoow" the story ends.
Philosophy We position the OPM as the bible of every gamer, the holy book of the PlayStation-community. It has plenty of brand new information, the best cheats and tips. Page by page. You should not miss it.
Problem The market is overcrowded with PlayStation-magazines, which state to offer the hottest, brand new information about the games, charts and the features. But only the official PlayStation-Magazine OPM is really one step ahead because of its direct cooperation with Sony. Only here will you find serious and hot news about the games and the console.
Media Type Television
Length
Market Germany
Executive Creative Director
Copywriter
Art Director
Agency Producer
Production Company

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