Title | I Hate Jeff Gordon |
Agency | Wieden + Kennedy |
Campaign | NASCAR '08 - EA Sports |
Advertiser | Electronic Arts Inc. |
Brand | EA Sports |
Posted | July 2007 |
Product | NASCAR '08 |
Business Sector | Video Games/Consoles |
Tagline | How Does It Feel? |
Story | Focusing on the love / hate relationship that many NASCAR fans have with Jeff Gordon, this spot sheds light on one video game racing fans reasons for disliking him the bumps, the drafts, and how he can never retake the lead one Gordon grabs a hold of it. |
Problem | To create excitement around the launch of NASCAR 08 and reach both hardcore NASCAR fans looking for another venue to experience the thrill of the track, as well as Racing gamers who love the excitement of a good racing game. |
Media Type | Television |
Length | |
Sound Design Company | Joint Editorial House |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Copywriter | Matt Murphy |
Art Director | Matt Murphy |
Art Director | Sean Donnell |
Account Director | Steve Barry |
Account Director | Victoria Krueger |
Agency Producer | Endy Hedman |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Production Company | Form |