Tim Wolf
Creative Director at 72andSunny
Los Angeles, United States
TitleI Hate Jeff Gordon
Agency
Campaign NASCAR '08 - EA Sports
Advertiser Electronic Arts Inc.
Brand EA Sports
PostedJuly 2007
Product NASCAR '08
Business Sector Video Games/Consoles
Tagline How Does It Feel?
Story Focusing on the love / hate relationship that many NASCAR fans have with Jeff Gordon, this spot sheds light on one video game racing fan’s reasons for disliking him – the bumps, the drafts, and how he can never retake the lead one Gordon grabs a hold of it.
Problem To create excitement around the launch of NASCAR 08 and reach both hardcore NASCAR fans looking for another venue to experience the thrill of the track, as well as Racing gamers who love the excitement of a good racing game.
Media Type Television
Length
Sound Design Company
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Account Director
Account Director
Agency Producer
Executive Creative Director Jelly Helm
Executive Creative Director
Executive Agency Producer
Production Company

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