| Title | Slant House |
| Agency | Mithun |
| Campaign | Slant House |
| Advertiser | Toro |
| Brand | Toro |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Gardening Instruments & Products, Garden Furniture |
| Tagline | Count on it |
| Story | Marina del Rey, CA-based Backyard director Nick Piper tells the story of two people living in the most bizarre of living situations. |
| Philosophy | The new lighthearted spot entitled “Slant House” portrays the misfortunes of a couple who built their dream house on a hill. The incline causes their dishes to slide, drawers to fall open and vacuuming to be more of chore than it already is. But thanks to their new Toro all-wheel-drive lawnmower (and the redesigned, easy to use Z Tractor), mowing their steep lawn has become the least of their worries. From the first conversation with the agency (Minneapolis-based agency Mithun), Piper knew this concept would hit a creative sweet spot. “Slant House blends two of my favorite filmmaking food groups; real, honest performances and a quirky photo-real effect,” notes Piper, “but it isn’t an effects spot, and it isn’t a montage of slapstick sketches either. It’s a human story that delves into the lives of two people going about their daily routine, albeit in a slanted reality. The comedy is in the sincerity of the performances framed against the bizarre nature of their situation. The payoff becomes the perfect selling point for the product.” |
| Media Type | Television |
| Length | |
| Production Company | Backyard |
| Editorial | Channel Z Edit |
| Music | Finger Music |
| CCO | David Carter |
| Producer | Angie Schoemer |
| Associate Creative Director / Art Director | Randy Gerda |
| Associate Creative Director / Copywriter | Joe Stefanson |
| Account Director | Alison Stienessen |
| Director | Nick Piper |
| Director of Photography (DOP) | Terence Maritz |
| President/Partner | Blair Stribley |
| Managing Director/Partner | Chris Zander |
| VP/Executive Producer | Kris Mathur |
| Head of Production | Emily Malito |
| Executive Producer (South Africa) | Janette De Villiers |
| Head of Production (South Africa) | Debra Stubbs |
| Line Producer (South Africa) | Mel Charrington |
| Lead Editor | Mike Weldon |
| VFX / Finishing | Volt Studios |
| Owner / Creative Director | Steve Medin |
More Work
SEE ALLOur Greatest Feature
- BRAND:
- Hyundai
- AGENCY:
- Innocean Worldwide UK
Winning Move
- BRAND:
- Holiday Inn
- AGENCY:
- Ogilvy
Go You
- BRAND:
- Holiday Inn Express
- AGENCY:
- Ogilvy Chicago
Winning Move
- BRAND:
- Holiday Inn Express
- AGENCY:
- Ogilvy Chicago
Dominique Crenn Cooks Up Advice On Financial Growth
- BRAND:
- New York Life Insurance Company
- AGENCY:
- Anomaly
Heart (:30)
- BRAND:
- NEFCU
- AGENCY:
- DeVito/Verdi
800 Pieces
- BRAND:
- Aamco
Big Baby
- BRAND:
- Coco's
- AGENCY:
- DeVito/Verdi