| Title | Mees World |
| Agency | DDFH+B Group |
| Campaign | Surprises |
| Advertiser | Irish Sugar Plc |
| Brand | Siucra |
| Posted | December 2000 |
| Product | Siucra |
| Business Sector | Jam, Honey, Peanut Butter, Sugar |
| Tagline | Life's full of surprises |
| Story | Acceptance speech from bimbo Miss World contestant. |
| Media Type | Radio |
| Length | |
| Market | Ireland |
| Creative Director | Tom Butler |
| Copywriter | Fiona O' Brien |
| Agency Producer | Fiona O' Brien |
| Production Company | DDFH+B Group |
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