Jean-MIchel Labat
Photographer at Preferendum
Paris, France
TitleSemaine vétérinaire - Miel
Title (original language)Veterianrian week - Miel
Agency
Campaign Semaine vétérinaire - Miel
Advertiser Boehringer Ingelheim
Brand Métacam
Product Oral Suspension for dogs
Product (original language) Suspension orale pour chiens
Story Dogs show their difficulties in taking the treatments they are given against pain. Pills to be swallowed when there are easier solutions. Duration of the treatment which stops while the pain continues.
Story (original language) Des chiens témoignent de leurs difficultés dans le traitement qu'on leur administre contre la douleur. Comprimés à avaler alors qu'il y a plus simple. Durée du traitement qui s'arrête alors que la douleur continue.
Philosophy To have veterinarians accept the brand baseline and how METACAM CANIN is specific; to educate and urge veterinarians to cure the degenerative osteoarthritis on a long term basis, or even on a lifetime basis.
Philosophy (original language) Faire adhérer les vétérinaires au discours de la marque et aux spécificités de METACAM CANIN et éduquer, pousser les vétérinaires à traiter l'arthrose sur le long terme, voire avec un traitement à vie.
Problem To position " METACAM CANIN " differently on a long term treatment against osteoarthritis pain, and to show the superiority of the galenique in oral suspension on the other types of treatment.
Problem (original language) Repositionner "METACAM CANIN" sur le traitement long terme de la douleur arthrosique et montrer la supériorité de la galénique en suspension orale sur les autres types de traitement.
Media Type Magazine
Creative Director
Art Director
Account Director
Copywriter
Advertising Manager
Photographer

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