| Title | Baby |
| Agency | MullenLowe Italy |
| Campaign | Baby |
| Advertiser | Italiana Petroli |
| Brand | Italiana Petroli |
| Posted | December 1999 |
| Business Sector | Automotive |
| Story | World Motorcycle Champian Valentino Rossi , usually very extraverted and eccentric is here dressed as a young father absorbed in feeding his little one: A miniature of his racing bikel The baby food? IP Motor Lubricant, 12 time world champian. Because, as the headline says, it's better to get them started when they are young. |
| Media Type | Television |
| Length | |
| Market | Italy |
| Creative Director | Anna Montefusco |
| Copywriter | Luca Di Carlo |
| Art Director | Filippo Magri |
| Agency Producer | Flavia Mariani |
| Director | Pal Bohlander |
| Production Company | Mercurio Cinematografica |
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