Mike Secher
Mike Secher
Sound Design Company at Soundtrack Boston
Boston, United States
TitleShards O' Glass
Campaign Shards O' Glass
Advertiser American Legacy Foundation
Brand truth
Date of First Broadcast/Publication
Story This spot mocks the tobacco industry by showing "Shards O'Glass", a fake company selling ice cream with shards of glass in them. The spot compares the two indirectly saying "what if all tobacco companies sold products like tobacco?"
Problem This spot was made in collaboration with Crispin Porter + Bogusky, Miami
Media Type Television
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