| Title | Leif Erickson |
| Agency | Gott Fólk |
| Campaign | Best In The World - Thule |
| Advertiser | Thule, Inc. |
| Brand | Thule |
| Posted | January 2003 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Best In The World |
| Story | Primarily a TV campaign, the concept focuses on the Icelander's tendency of exaggerating their achievements when talking to foreigners, most beautiful women, best athletes - best beer! |
| Media Type | Television |
| Length | |
| Creative Director | Gary Wake |
| Creative Director | Jon Arnason |
| Art Director | Borkur Arnarson |
| Copywriter | Borkur Arnarson |
| Copywriter | Viggó Jónsson |
| Director | Reynir Lyngdal |
| Production Company Producer | Lilja Snorradottir |
| Agency Producer | David Magnusson |
| Production Company | Pegasus |
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