| Title | There Since the First Halftime |
| Agency | Project: WorldWide |
| Campaign | There Since the First Halftime |
| Advertiser | PepsiCo Inc. |
| Brand | Pepsi |
| Date of First Broadcast/Publication | 2014 / 1 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | There Since the First Halftime |
| Story | On January 4, 2014, Motive debuted its first TV commercial for Pepsi. Created to air during the NFL playoff season and help people Get Hyped For Halftime, “There Since the First Halftime” tells the story of an early football game, a timely interruption by a broken-down car driven by good-looking gals, a cooler full of Pepsi, and—you guessed it—the impromptu 15-minute break that went on to become the first halftime in history. Motive worked with director Kinka Usher and DP John Toll on the spot. |
| Media Type | Television & Cinema |
| Length | |
| More Information | http://thinkmotive.com/#!/work/project/1322 |
| Creative / Art Direction | Motive |
| Creative / Art Direction | Matt Statman |
| Director | Kinka Usher |
| Cinematography | John Toll |
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