| Story | To give Aquarius the attitude and position it as the brand that stimulates you to "to go for it" in your spots, we decided to use the ball (all different kinds of ball used in sports) as a metaphor that creates the feeling of "going for it" in sports, being fanatic but in a healthy way. Visually we shot the whole commercial from the perspective of a ball (P.O.V.) to communicate the feeling of "going for it in your sports". A ball is hit, kicked, thrown around and really suffers from the game we as sportsmen play with it. Just as a ball is made to stimulate and enjoy the kick you get out of sports. The voice over in the commercial says: "Have you ever hit a ball so hard you felt sorry for it? kicked it so far you couldn't find it anymore? But hey, it's not about the ball, it's about you! So next time you see a ball. Just kick the out of it!" |