| Title | Workers |
| Agency | J. Walter Thompson Italia spa |
| Campaign | Workers |
| Advertiser | Samsung |
| Brand | MINI CAMERA |
| Posted | November 2015 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | To show how the pixels can be of help in finding our best shot, we contextualized famous pictures in other - much more spacious and open - unknown and from that time. A reconstruction which aims to recreate the exact mood of the time and the point of view of a photographer evidently not too experienced. Samsung NX 3000 is the entry level camera with the highest resolution (21.6 MP) of its category, which allows you to zoom a taken picture without losing sharpness. So the power of the pixels is easily explained: with this camera, even a small detail could become a great picture. |
| Media Type | Outdoor/Out of Home |
| Creative Director | Paolo Cesano |
| Copywriter | Cristiano Nardò |
| Art Director | Simone Adami |
| Account Director | Sandra Dossi |
| Chief Creative Officer | Sergio Rodriguez |
| Chief Creative Officer | Enrico Dorizza |
| Post Production | Alessandro bavari |
| Production Manager | Nicola Morino |
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