| Title | For the informed Australian |
| Agency | Archibald / Williams |
| Campaign | The informed Australian |
| Advertiser | The Australian |
| Brand | The Australian |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | The Australian. For the informed Australian. |
| Story | The Australian is launching a new campaign which places the newspaper at the forefront of truth in a time of 'abundant content'. The campaign, 'The informed Australian', comes off the back of a reportedly strong year for the newspaper, under the lead of editor-in-chief Paul Whittaker. Whittaker says: “In this era of abundant content, it is more important than ever for a news brand such as The Australian to be bold and fearless in the pursuit of truth.” |
| Media Type | Television |
| Length | |
| Executive Creative Director | Matt Gilmour |
| Copywriter | Tom Selby |
| Art Director | Chris Wilson |
| Designer | andy reynolds |
| Group Account Director | Liz Ainslie |
| Account Director | Natalie Martin |
| Account Manager | Amy Grant |
| Producer | Liz Nunan |
| TV Production | Collider |
| Sound | Nylon Studios |
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