Title | Ice Cream Cone |
Agency | BBH |
Campaign | Boddingtons |
Advertiser | InBev / Labatt Brewing Company |
Brand | Boddingtons |
Date of First Broadcast/Publication | 1992 / 7 |
Business Sector | Beers, Ciders, Lagers |
Tagline | The Cream of Manchester |
Story | Ice cream cone made of Boddingtons. The cone is yellow like the golden colour of Boddingtons and the ice cream is white like the creamy head on a pint of Boddingtons. |
Philosophy | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
Problem | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
Media Type | Magazine |
Market | Europe |
Executive Creative Director | Sir John Hegarty |
Copywriter | Tom Hudson |
Art Director | Mike Wells |
Photographer | Tiff Hunter |