| Title | 'Biggest Ever Disney' Promotion |
| Agency |
MullenLowe UK
|
| Campaign |
'Biggest ever Disney' promotion
|
| Advertiser |
Morrisons
|
| Brand |
Morrisons
|
| Date of First Broadcast/Publication |
2011 / 7
|
| Business Sector | Department Stores, Supermarkets
|
| Story | The TV advert sees a series of scenarios depicting parents and their dis-interested kids arriving at a party, playing football or on a games console. The kids are only interested in one thing, going to Morrisons. Finally, the reason is revealed, and you see the delight of one of the kids, standing in a Morrisons store, finding a gold card and consequently winning. |
| Problem | At the beginning of July Morrisons, in partnership with Disney, launched the biggest ever Disney giveaway. Giving Morrisons customers the chance to win one of a 1000 stays at Disneyland Paris. Everytime a customer spends £30 in store they are given a free pack of Disney Magical Moments cards. Within these packs are 1000 gold cards, if the customer finds one, they win a stay! |
| Media Type |
Television & Cinema
|
| Production Company |
Rogue Films
|
| Agency Producer |
Susie Innes
|
| Production Company Producer |
Maddy Easton
|
| Director |
Jackie Oudney
|
| Account Planner |
Jodie Armstrong
|
| Art Director |
Lee Goulding
|
| Creative Director |
Tom Hudson
|