How would it be if Travolta & Co. had to remake the Greased Lightning scene nowadays? The excitement for the first car would be the same... and not much else (specially if you have your brand new car for a so low price). Just have a look at this fresh Spanish campaign (the effects are the same we can find in any Youtube video). Cheap young car (60 / month), cheap young ad. As simple as it gets.
Philosophy
A very young and casual campaign based on a home made video contest (make your own version of the TV spot, win 3 SEAT ibiza... and maybe your video will be the next SEAT Ibiza ad!). Easy going car, easy going campaign. YouTube effects, easy body movements and the excitement of getting the first car in your life. The result couldn't be funnier.