Title | You say / We say |
Agency | Green Cave People |
Campaign | You say / We say |
Advertiser | Nisa Corporate |
Brand | Nisa |
Date of First Broadcast/Publication | 2014 / 4 |
Business Sector | Department Stores, Supermarkets |
Tagline | Nisa Make a difference locally |
Story | The 40 second spot opens with a panning shot of the British countryside before zooming in on a Nisa store and showing all the occasions that the British public would have to visit Nisa, from a young mother and child being entertained by the cashier to a pregnant woman eating picked onions. The ad also touches on the community projects that Nisa supports such as youth football teams. The ad is set to a reworking of classic George Gershwin and Ira Gershwin song, ‘Let’s call the whole thing off’ replacing ‘You say neither, I say neither’, with ‘You say Nisa, I say Nisa’. |
Media Type | Television |
Length | |
Soundtrack | Let’s call the whole thing off |
Production Company | Ursus |
Executive Creative Director | Jackie Steers |
Creative Partner | Ira Joseph |
Director | Malcolm Green |
Director of Photography (DOP) | Oliver Schofield |
Producer | Simon Maniora |
Editor | Joe Wilby |
Online technics | Eileen Chan |
Music Arranger | Richard Atkinson |
Music Composer | Gershwin |
Production Company | Green Cave People |