| Title | Safe Meats |
| Agency | MullenLowe Italy |
| Campaign | Safe Meats |
| Advertiser | Coop |
| Brand | Coop |
| Posted | August 2002 |
| Product | Coop meats |
| Business Sector | Fresh Meat, Sausages |
| Story | A cow crashes against an airbag. The same scene for a pig and a chicken. The speaker explains that animal safety is important to Coop Supermarket. If they're safe, we're safe. |
| Media Type | Television |
| Length | |
| Creative Director | Aldo Cernuto |
| Creative Director | Roberto Pizzigoni |
| Copywriter | Dario Alesani |
| Art Director | Umberto Mauri |
| Director of Photography (DOP) | Alessandro Bolzoni |
| Production Company | Haibun Films s.r.l |
| Director | Peter Truckel |