Blaise Jadoul
Editor at Still
Bruxelles, Belgium
TitleTwins Banif Institutional
Agency
Campaign Twins - Banif
Advertiser Banif
Brand Banif
PostedAugust 2002
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story To dramatize that concept, the film stars two Portuguese male top models, that, besides being very famous, are identical twin brothers. The film starts with both of them in a photographic session. Then we follow on of them, Ricardo, who is constantly mistaken by everybody (the fashion photographer, the newspaper salesman, a friend) for his brother Pedro, which makes him answer every greeting with an increasingly annoyed "Hello, but I'm not Pedro". When he is already very upset with his identity being mistaken, he eventually enters his Bank (Banif), where finally he is greeted by his real nam by his Bank Manager, thus showing that even if you have a twin you are still an individual, and Banif knows it. The voice over then states: "There's a place where each person is unique and each solution is specifically designed to answer your own needs. Banif. There are no two people alike". In the post-packshot, Ricardo comes out of the Bank and bumps into Pedro's girlfriend, who also mistakes him for his brother. This time however, though he begins to talk as if he meant to correct her by saying the recurrent line "Hello, but I'm not Pedro', he eventually ends up by saying: "Hello, but I... didn't know you also came to Banif!".
Philosophy To reach that goal, we came up with the claim "There are no two people alike".
Problem Banif is a medium size Portuguese Bank that wanted to renew its corporate image and to establish itself as the Bank that is closer to its Customers, that knows them better and therefore better adapts each and every one of their products and services to the needs and ambitions of each Client individually.
Media Type Television
Length
Market Portugal
Creative Director
Copywriter
Art Director
Director
Production Company

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