| Title | Fair |
| Agency | Y&R Israel |
| Campaign | Fair |
| Advertiser | DIRECT Pojiťovna, a.s. |
| Brand | Direct Insurance |
| Posted | September 2002 |
| Product | Car Insurance |
| Business Sector | Insurance |
| Tagline | Direct Insurance. Not Just For The Price. |
| Story | The campaign illustrates the fact that "life isn't always fair... At least you can have a fair insurance company |
| Media Type | Television |
| Length | |
| Soundtrack | La Bamba |
| Creative Director | Gideon Amichay |
| Creative Director | Yoram Levi |
| Copywriter | Erez May-Tal |
| Art Director | Jonathan Lang |
| Photographer | Mano Kadosh |
| Production Company | Gefen Production |
| Director | Shahar Segal |
| Production Company Producer | Lilach Gur Ariey |
More Work
SEE ALLEgg
- BRAND:
- Subaru
- AGENCY:
- J. Walter Thompson Israel
Stones
- BRAND:
- Direct Insurance
- AGENCY:
- Y&R Israel