Title | Brain |
Agency | Ogilvy Spain |
Campaign | Brain |
Advertiser | Ford Motor Company |
Brand | Ford |
Posted | March 2001 |
Product | TDdi |
Business Sector | Cars |
Philosophy | We tried to show the audience that the experience of driving the new Ford TDdi is so deep that every road will be recorded in his mind. At the same time, we wanted to attract his attention talking about "emotions" as a contrast to the image which is something as rational as it's our brain |
Media Type | Television |
Creative Director | Maribel Muñoz |
Creative Director | José María Lapeña |
Copywriter | Jon Lavin |
Art Director | Pablo Moreno |
Production Company | Albiñana Films |
Director | Ramsés Albiñana |
Agency Producer | Ramón Corominas |