Federico Pepe
Creative Director at BeyondTheLine
Milano, Italy
Title#SponsoredByGatorade
Agency
Campaign #SponsoredByGatorade
Advertiser Stokely-Van Camp
Brand Gatorade
Date of First Broadcast/Publication 2015 / 10
Business Sector Soft Drinks, Tonics
Story 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? 
IDEA
#SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. 
Philosophy The more you sweat, the more you get sponsored to keep sweating. 
Problem PROBLEMEvery year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? 
 IDEA
#SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. 
Result RESULTSIn 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks. 
Media Type Case Study
Length
More Information https://www.sponsoredbygatorade.it/
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