| Title | Oriental |
| Agency | AMV BBDO |
| Campaign | Jamie Oliver Campaign - Sainsbury |
| Advertiser | Sainsbury's |
| Brand | J Sainsbury |
| Date of First Broadcast/Publication | 2002 / 2 |
| Product | New Oriental Range of Food |
| Business Sector | Department Stores, Supermarkets |
| Tagline | Making Life Taste Better |
| Story | To showcase the new Oriental Range at Sainsbury's in an innovative way using Jamie Oliver. |
| Philosophy | A Recipe for Success Since 2000, TV advertising has helped turnaround Sainsburys business fortunes delivering £1.12 billion in incremental revenue and a ROI of £27.25 for every advertising pound spent. In reinvigorating the brand mission of Pioneering better quality everyday food, it has given customers new food ideas that have encouraged them to shop, cook and eat differently. This has helped halt defection and enticed loyalists to spend more at Sainsburys, ultimately helping to improve shareholder value potentially to the tune of £1.76 billion. To show Jamie Oliver literally "go Oriental" with inspiration from the new range. To see him cook up an Oriental treat with the new ingredients available. |
| Problem | Advertise Sainbury's new Oriental range of food - the widest range of any supermarket. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | hla |
| Executive Creative Director | Peter Souter |
| Art Director | Paul Young |
| Copywriter | Cam Mitchell |
| Director | JJ Keith |
| Production Company Producer | Ohna Falby |
| Agency Producer | Simon Monhemius |
| Account Director | Judith Frame |
| Actor / Celebrity | Jamie Oliver |
| Advertising Manager | Sara Weller |
| Strategic Planner | Rebecca Moody |