| Title | Fluff |
| Agency | AMV BBDO |
| Campaign | You Find the Colour, We'll Match It. - Dulux |
| Advertiser | ICI Paints |
| Brand | Dulux |
| Date of First Broadcast/Publication | 2001 / 1 |
| Product | Paint |
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Tagline | You Find the Colour, We'll Match It |
| Philosophy | People predominantly have a specific colour in mind when looking for paint. The campaign showed that Dulux, through its wide colour range, would have that specific colour, wherever the inspiration came from. "You find the colour, we'll match it". |
| Problem | Dulux wanted to continue to build perceptions of its superiority of its colour range - both ready mixed and tinting. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Outsider |
| Copywriter | Nick Worthington |
| Art Director | Paul Brazier |
| Production Company Producer | Jason Kemp |
| Agency Producer | Kate Taylor |
| Executive Creative Director | Peter Souter |
| Editor | Alistair Jordan |
| Account Director | Annie Gallimore |
| Account Executive | Victoria Austin |
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