| Title | Intention |
| Agency | TBWA\Media Arts Lab |
| Campaign | Signature |
| Advertiser | Apple |
| Brand | Apple |
| Posted | June 2013 |
| Business Sector | Computers, PDAs & Calculators |
| Tagline | Designed by Apple in California |
| Media Type | Television |
| Length | |
| Market | United States |
| Chief Creative Officer | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Group Creative Director | Chris Ribeiro |
| Group Creative Director | Drew Stalker |
| Associate Creative Director | Brooks Jackson |
| Copywriter | Brooks Jackson |
| Art Director | Danny Duran |
| Copywriter | Zane Miller |
| Copywriter | Rob Goldenberg |
| Executive Producer | Mike Refuerzo |
| Agency Producer | Mallory Gordon |
| Agency Producer | Ben Bragg |
| Agency Producer | Stephanie Gocke |
| Agency Producer | Tessa Kocourek |
| Production Company | Buck |
| Animation | Buck |
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