| Title | Ignored |
| Agency | Deutsch |
| Campaign | make.believe - Sony |
| Advertiser | Sony Corporation of America |
| Brand | Sony Playstation 3 |
| Date of First Broadcast/Publication | 2010 / 3 |
| Product | Playstation 3 |
| Business Sector | Video Games/Consoles |
| Tagline | make.believe |
| Media Type | Television |
| Length | |
| Market | United States |
| Chief Creative Officer | Eric Hirshberg |
| Group Creative Director | Jason Elm |
| Copywriter | Jeff Candido |
| Art Director | Bernie O'Dowd |
| Agency Producer | Dominique Anzano |
| Production Company | Moxie Pictures |
| Director | Frank Todaro |
| Editing Company | Arcade Edit |
| Post Production | Airship Post |
| Audio Post Production | Lime Studios |
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