Ludovic Labayrade
Art Director at BETC Paris
Paris, France
TitleCrab (30 sec. French)
Title (original language)Le Crabe (30 sec)
Agency
Campaign Crab - Le Parisien
Advertiser Le Parisien
Brand Le Parisien
Date of First Broadcast/Publication 2009 / 3
Business Sector Newspapers, Magazines, Books
Tagline Le Parisien. For everyday life
Tagline (original language) Le Parisien, il est utile au quotidien.
Philosophy (original language) Dans un contexte où l'utilité devient un véritable moteur d'achat, Le Parisien, au travers de saynètes décalées, démontre par l'absurde comment il améliore la vie au quotidien, cette campagne ayant pour vocation d'attirer de nouveaux acheteurs.
Media Type Television
Length
Production Company
Director
Producer
Account Manager
Account Manager
Creative Director
Creative Director
Advertising Manager
Advertising Manager
Advertising Manager Christophe Legal
Advertising Manager
Art Director
Copywriter
Agency Producer
Agency Producer

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