Title | Bishops |
Agency | Exclam Comunicação |
Campaign | Chess Series - IFRC ACT2 |
Advertiser | International Federation of Red Cross Red Crescent Societies |
Brand | International Federation of Red Cross Red Crescent |
Posted | October 2002 |
Product | Campaign Against Discrimination |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Philosophy | Every single ad of this series lends the powerful images and meanings from the game of Chess to illustrate simple concepts to encourage people to be smart and act against discrimination. |
Media Type | |
Creative Director | Rodrigo Frank Engelbert |
Art Director | Lipsio Chaves Filho |
Copywriter | Fabian Oliveira |