| Title | Blank picture 3 |
| Agency | Ogilvy India |
| Campaign | Blank picture 3 |
| Advertiser | World Association of Newspapers |
| Brand | World Press Freedom Day |
| Posted | March 2005 |
| Business Sector | Human Rights |
| Tagline | Save the journalist. Save the story. |
| Story | The ads have been designed as blank press photos that would appear in the newspaper with a write up below. Ordinarily, these blank spaces would have been filled with those figures or events that have made history or simply the news. The idea was to establish that truth and history would/ will be lost if there were/ are no journalists, who risk their lives to bring them to us. |
| Media Type | |
| Market | India |
| Copywriter | Aarati Desai |
| Art Director | Amol Ghotkar |
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