Karpat Polat
Creative Chairman at K A R P A T
Istanbul, Turkey
TitleCream
Agency
Campaign Cream
Advertiser Johnson & Johnson
Brand Neutrogena
PostedJune 2005
Product Moisturing cream
Business Sector Creams, Lotions, Milks, Tonics, Makeup Removers
Story There is a fog on a banner, or a pop-up. That's why we can't see what's in it. But there seems to be a picture under the fog. So when you drive your cursor on it, the places that it has passed, become clear. (The cursor clears the fog). When you clean all fog off the banner, you're discovering a Neutrogena Moisturizing cream.
Media Type Digital
Length
Market Brazil
More Information www.loveyourmouse.com/awards/cannes/moisturizing.html
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