Rabbit in The Moon Foundation - "Important"

Saatchi & Saatchi

Saatchi & Saatchi Bangkok, Thailand

6569

Title	Important
Agency	Saatchi & Saatchi
Campaign	Electric Power Saving - Rabbit in The Moon Foundation
Advertiser	Rabbit in The Moon Foundation
Brand	Rabbit in The Moon Foundation
Posted	May 2004
Product	Electric Power Saving Campaign
Business Sector	Charities, Foundations, Volunteers
Tagline	The money we got from saving energy will be collected to make good things for children
Story	1. A collective group of primary school students is getting on national tv asking Thai kids from save electric power. The money they will get from all over the country to help saving the elctricity will help fund kid's natural theme park or anything all over the country for what they would like to have. 2. A collective group of primary school students demonstrating how to safely turn off the electrical switch. This is a tactical part of the saving electric power campaign.
Media Type	Television
Length	30 seconds
Market	Thailand
Production Company	Phenomena
Executive Creative Director	Jureeporn Thaidumrong
Copywriter	Kittinan Sawasdee
Copywriter	Krai Kittikorn
Art Director	Supon Khaotong
Art Director	Nuntawat Chaipornkaew
Agency Producer	Natee Wangtrakoon
Director	Thanonchai Sornsriwichai
Director	Araya Suriharn
Production Company Producer	Duangkamol Wongpratoom
Director of Photography (DOP)	Niramol Ross