Mike Kaplan
Mike Kaplan
Copywriter at adam&eveDDB
London, United Kingdom
TitleFrom Bland To Brand
Agency
Campaign The White Stuff - Dairy Council
Advertiser The Dairy Council
Brand Milk
Product Milk
Philosophy From Bland to Brand; how The Dairy Council showed it was made of The White Stuff

“The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.
Media Type Television
Length
Creative Director
Art Director
Creative Team
Copywriter
Art Director
Creative Team
Copywriter
Art Director
Creative Team
Copywriter
Art Director
Creative Team
Copywriter
Production Company
Director
Advertising Manager
Account Planner

People related to this work

Related Ads

Trending

Get your Talent Profile
for free and Become a Member of AdForum

Get Started