Title | From Bland To Brand |
Agency | adam&eveDDB |
Campaign | The White Stuff - Dairy Council |
Advertiser | The Dairy Council |
Brand | Milk |
Posted | November 2002 |
Product | Milk |
Business Sector | Milk & Milk Based |
Philosophy | From Bland to Brand; how The Dairy Council showed it was made of The White Stuff “The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment. |
Media Type | Television |
Length | |
Market | United Kingdom |
Creative Director | Larry Barker |
Art Director | Ted Heath |
Creative Team | Ted Heath |
Copywriter | Ted Heath |
Art Director | Paul Angus |
Creative Team | Paul Angus |
Copywriter | Paul Angus |
Art Director | Tim Charlesworth |
Creative Team | Tim Charlesworth |
Copywriter | Tim Charlesworth |
Art Director | Mike Kaplan |
Creative Team | Mike Kaplan |
Copywriter | Mike Kaplan |
Production Company | Passion Pictures |
Director | Olie Reed |
Advertising Manager | Andrew Owens |
Account Planner | Andrew Perkins |