Title | Fresh Icelandic Cod / Fish |
Agency | FCB London |
Campaign | Waitrose Campaign |
Advertiser | Waitrose Ltd |
Brand | Waitrose |
Posted | November 2002 |
Business Sector | Retail, Distribution & Restaurants |
Philosophy | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
Media Type | Television |
Length | |
Market | United Kingdom |
Soundtrack | Sittin' on the Dock of a Bay |
Director | Stuart Douglas |
Advertising Manager | Amanda Bindon |
Creative Director | Chris O'Shea |
Creative Director | Ken Hoggins |
Art Director | Richard Dennison |
Art Director | Markham Smith |
Copywriter | Richard Dennison |
Copywriter | Markham Smith |
Singer | Otis Redding |