SNICKERS - "iVoice 1"

AMV BBDO

AMV BBDO London, United Kingdom

6308

Brand: SNICKERS
Country: United Kingdom

Advertiser: Mars, Inc.

Title	iVoice 1
Agency	AMV BBDO
Campaign	You're Not You When You're Hungry
Advertiser	Mars, Inc.
Brand	SNICKERS
Date of First Broadcast/Publication	2015 / 5
Business Sector	Candy Bars
Story	Snickers is building on its "You're Not You When You're Hungry" campaign with a voice recognition tool that gives unhelpful answers to whatever you ask in a bored, sarcastic voice.
Philosophy	Created by the brand's U.K. agency, Abbbot Mead Vickers BBDO, and production company MediaMonks, the Snickers iVoice site is designed to respond to whatever you type in -- for example, if you ask it what the weather's like, it responds "look out of the window." It's only after your fourth go that the tool reveals a picture of a Snickers bar and reveals: "OK, I'm way too hungry for this." The tool, optimized for the Google Chrome browser, is available on both desktop and mobile. To entice you, Snickers reveals it comes with a warning: don't ask it about Rockhopper penguins. (We tried; it's not nice). The brand has also launched a tool that turns statues and monuments into hungry versions of themselves on Google Streetview. The Statue of Liberty, Mount Rushmore and the Sphinx are among the iconic landmarks that are pictured on grumpygranite.com in unexpected poses: for example, Lady Liberty is seen texting and London's statue of Eros is pictured squirting a water pistol.
Media Type	Web Site
More Information	https://lookforyourown.info/
Production Company	Media.Monks
Executive Creative Director	Adrian Rossi
Executive Creative Director	Alex Grieve
Copywriter	Clark Edwards
Art Director	Thiago de Moraes
Agency Producer	Phillip Krafft
Agency Producer	Hannah Brown
Agency Producer	Rebecca Holt
Production Co. Producer	Yentl Bresseleers
Production Co. Producer	Wouter Smit
Art Production	Alison Duquette
Retouching	Mark Deamer