| Title | Springer |
| Agency | BBH New York |
| Campaign | Mannequin - Axe |
| Advertiser | Unilever |
| Brand | Axe |
| Posted | August 2002 |
| Business Sector | Deodorants |
| Tagline | The Axe Effect |
| Media Type | Television |
| Length | |
| Market | United States |
| Executive Creative Director | Kevin McKeon |
| Copywriter | Matt Ian |
| Art Director | Gerald Lewis |
| Agency Producer | Letitia Jacobs |
| Director | Rick LeMoine |
| Director | Steve Miller |
| Production Company | @radical.media |
| Editor | Dick Gordon |
| Editing Company | Mad River Post |
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